Privacy Policy
Last Updated: 9 October 2024
This Privacy Notice describes how More Dash Inc (“DressX”, “we”, “us” or “our”) collects, uses, discloses, and otherwise processes Personal Information (as defined below) in connection with our website https://dressxme.com/ (the “Site”), and the related content, platform, services, and other functionality offered on or through our online services, ONCHAIN.dressx.com (our non-fungible token (Digital Collectible(s)) program), and mobile applications (which are referred to together with the Sites in this Privacy Notice as the “Services”).
Global Applicability and Region-Specific Disclosures
This Privacy Notice is designed to apply to our Site visitors, users of our Services and other companies and users on a global basis. We may choose or be required by law to provide additional disclosures relating to the processing of Personal Information in certain countries, regions or states.
Please refer below for disclosures that may be applicable to you:
- California: If you are a resident of the State of California in the United States, please click here for additional California-specific privacy disclosures.
- Nevada: Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information. We do not sell your Personal Information under this law. To make a request, contact us at hello@dressxme.com.
- EEA, UK, Switzerland: If you are located in the European Economic Area, United Kingdom or Switzerland, please see the Privacy Disclosures section for information on data rights and processing bases under the GDPR and similar regulations.
Table of Contents
- What is Personal Information?
- Collection and Use of Personal Information
- How We Share Personal Information
- Control Over Your Information
- Children’s Personal Information
- Third-Party Websites
- Updates to this Privacy Notice
What is Personal Information?
When we use the term “Personal Information” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.
Collection and Use of Personal Information
When you use our Services, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. See the list below for more information about what Personal Information we collect and why.
Information That You Provide
-
Account Information
Examples: name, email, address, phone number
Purpose: to provide products or services, manage your account, process orders, detect fraud, communicate, and offer personalized content or ads. -
Order Information
Examples: name, billing/shipping address, payment info, email, phone number
Purpose: to process purchases, handle transactions via third-party processors, provide confirmations, communicate, and detect fraud. -
Communications and Customer Support Information
Examples: name, email, shipping address, phone, or any info you provide
Purpose: to deliver support, improve services, respond to inquiries, and manage user relationships. -
AR Features (Photos and Images)
Examples: photos you upload, which may contain identifiable locations or objects
Purpose: to fulfill services and enable AR features. If creating Digital Collectibles, we may also collect related blockchain data. -
Marketing Emails
Examples: email address, preferences, and interests
Purpose: to send product updates, manage subscriptions, and personalize promotional content. -
Digital Collectible(s) Information
Examples: ownership info, digital assets/tokens, transfers, payments, smart contracts, metadata
Purpose: to deliver services via ONCHAIN.dressx.com, ensure transaction integrity, and prevent fraud. -
Cryptocurrency Wallet Information
Examples: wallet username/address, type, asset amounts, balances
Purpose: to fulfill purchases, facilitate transactions, and detect unauthorized activity.
Personal Information Collected from Other Sources and Third Parties
-
Account Creation / Single Sign-On (SSO)
Examples: username, password, name, email, profile picture
Purpose: to authenticate users, deliver account features, and send system notifications or updates. -
Social Media
Examples: profile info, username, gender, country, language, and other shared details per your privacy settings
Purpose: to personalize your experience, communicate, and show content relevant to your interests. -
Information from Other Sources
Examples: data from public sources, wallet providers, analytics platforms, or M&A
Purpose: to enrich user profiles, deliver features, and conduct direct communications.
Personal Information Automatically Collected
As is true of most digital platforms, we and our third-party providers and partners collect certain Personal Information automatically when you visit or interact with our websites and:
- Log Data: IP address, operating system, browser type/ID, URL entered, referring page, visit date/time, time spent, errors encountered.
- Analytics Data: Clickstream data including pages viewed, links clicked, objects interacted with, navigation paths and activity throughout the Service.
- Location Data: General geographic location based on log data or, when permitted by law, more precise data.
- Application Data: If you use our mobile or browser apps, we may collect data about your interactions with third-party websites and services, and precise location when enabled.
- Photo Metadata: Device model, camera settings (e.g., ISO, shutter), image data (format, size, resolution), geotags, etc.
Our third-party partners like Snap Inc. (SnapCameraKit) and Apple (TrueDepth camera) may collect this information to enhance AR features. Snap Inc. does not store or share TrueDepth camera data. View Snap Inc. Privacy Policy.
We do not collect or share any Face Data with our app.
For more on cookies and automatic collection technologies, see our Cookie Notice.
Other Uses of Personal Information
In addition to the uses described above, we may collect and use Personal Information for the following purposes:
- To operate the Service and provide features and functionality.
- To respond to your requests and communicate about your account.
- To market our products or services to you (but not based on User Content unless explicitly submitted for that purpose).
- To perform analytics and research.
- To enforce our Terms and protect rights, safety, and interests.
- To comply with legal and contractual obligations.
- To fulfill any other purpose you provide Personal Information for.
- For any lawful purpose or with your consent.
How We Share Personal Information
We may share your Personal Information with service providers, partners, or other third parties for business purposes, including:
- Shopify: Used to power our store. View Shopify’s privacy policy at shopify.com/legal/privacy.
- AR Providers: We share data with Snap, Apple, and similar providers for AR feature delivery.
- Service Providers: For payment processing, web hosting, shipping, analytics, customer support, blockchain facilitation, etc., under confidentiality obligations.
- Business Partners: For marketing and transactional purposes where applicable, including relevant product/service recommendations.
- Within DressX: Shared within companies owned or controlled by Guidance or common ownership with DressX.
- Online Advertising Partners: Including ad networks, social platforms, and analytics providers for interest-based and demographic-based targeting. See our Cookie Notice to opt out.
- Digital Collectible(s) Platform: Your crypto wallet activity on the blockchain is public and accessible by design.
- Legal Requirements: When required to comply with law, subpoenas, protect rights or enforce our terms.
- Corporate Transactions: Your data may be transferred in mergers, acquisitions, bankruptcy, or other business transitions.
- With Your Consent: Where you've given permission to share your data with others.
- Aggregated/Anonymized: We may share data that does not reasonably identify you as an individual.
Control Over Your Information
Email Communications
We may send you emails about updates to our Site, products, services, organizational notices, or third-party promotional offers. To unsubscribe, click the “unsubscribe” link in any promotional email. Note: you cannot opt out of essential service-related emails (e.g., account verification, transaction confirmations, legal notices).
Modifying Account Information
If you have an account with us, you can edit your information through your profile or settings page. You may also request access, correction, or deletion of your Personal Information by contacting us at the email provided below. We may request verification of your identity before proceeding and cannot guarantee all requests will be fulfilled.
SMS Text Communications
You may opt out of promotional SMS messages at any time. This will not prevent you from receiving important service-related messages (e.g., verification). To opt out, reply STOP to a promotional SMS or email hello@dressxme.com with your phone number and opt-out request. See our Terms and Conditions for more details.
Children’s Personal Information
Our Service is not directed to and does not knowingly collect Personal Information from children under 13. If you are under 13, please do not use the Site or submit Personal Information. If we learn that we have received information from a child under 13, we will delete it. Parents or guardians may contact us to request removal of such data.
Third-Party Websites
Our Site may contain links to or from third-party websites or services (e.g., social media). Except where we specifically refer to this Privacy Notice, it does not apply to third-party practices. To understand their practices, please refer to their privacy notices.
Updates to this Privacy Notice
We may update this Privacy Notice from time to time. Changes will be reflected by updating the "Last Updated" date. If changes are material, we will notify you via email, in-Service messages, or other appropriate methods. All updates become effective upon posting unless otherwise stated.
Contact Us
If you have any questions about this Privacy Notice, email us at info@dressxme.com or write to:
1925 Century Park E, #1700Los Angeles, CA 90067
United States
Additional California Privacy Disclosures
These California Privacy Disclosures supplement our Privacy Notice and apply only to residents of California under the California Consumer Privacy Act of 2018 (“CCPA”).
Definition
Under CCPA, “Personal Information” does not include publicly available data, deidentified or aggregated information, or employee data (for now).
Categories of Personal Information Collected (Past 12 Months)
- Identifiers: name, address, email, phone, digital wallet username.
- Commercial Information: purchases, service history, blockchain transactions, metadata, and balances.
- Internet/Network Activity: device logs, analytics, browsing interactions.
- Geolocation Data: approximate IP-based location.
- Visual Data: uploaded photos and image metadata for Digital Collectibles.
- Inferences: generated user interest and preference profiles.
We collect data from you, your device, third-party partners, public sources, and any entities you authorize to share information with us.
Disclosure of Personal Information
We share Personal Information with third parties for business purposes. These include:
- Other brands and affiliates in our family of companies
- Our service providers and advisors
- Analytics providers
- Social networks
For more details, refer to the How We Share Personal Information section of this Privacy Notice.
Sale of Personal Information
As is common practice, we allow certain third parties (e.g. ad networks, social media companies) to collect Personal Information via cookies and similar technologies. These may include Internet/Network Information, Commercial Information, and Inferences.
These third parties use the data for:
- Service and ad optimization
- Cross-platform personalization
- Attribution, analytics, and reporting
These third parties may use and sell your Personal Information in accordance with their own privacy policies.
To opt out of this kind of data sharing, visit the DAA CCPA Opt-Out Tool or use the mobile app version via AppChoices. For more info, refer to our Cookie Notice.
Your California Privacy Rights
If you are a California resident, you may have the right to:
- Right to Know – Request the following:
- Specific Personal Information we’ve collected about you
- Categories of Personal Information collected and sources
- Categories of third parties to whom it was disclosed or sold
- Purpose of collecting or selling your Personal Information
- Right to Request Deletion of your Personal Information, subject to certain exceptions
- Right to Opt Out of the sale of your Personal Information
- Right to Non-Discrimination for exercising your privacy rights
Note: Participation in our ONCHAIN.dressx.com program involves immutable blockchain smart contracts. Your Digital Collectible(s) data may not be modifiable or deletable due to blockchain limitations.
How to Exercise Your California Privacy Rights
To exercise your rights to access, know, or delete your Personal Information, you may:
- Email us at hello@dressxme.com with the subject line: “California Rights Request”
- Submit a request via our California Consumer Rights Request Form
- Call us at [insert toll-free number]
We will verify your identity before processing your request. Verification may require account login, matching data (e.g., email, phone, date of last transaction), or additional information. If we cannot verify your identity or locate your data, we may decline the request and will explain why.
Authorized Agents
California residents may appoint an authorized agent to submit requests on their behalf. We will verify the agent’s authority by:
- Receiving a valid California power of attorney
- Receiving signed permission and direct confirmation from the user
For opt-out of sales requests, signed authorization is required from the user.
California’s Shine the Light
Under California Civil Code §1798.83, California residents with an established business relationship with us may request information about disclosures of Personal Information to third parties for direct marketing purposes.
To opt out of such disclosures, contact us at hello@dressxme.com and request to be added to our suppression list.
Privacy Disclosures for the European Economic Area, United Kingdom and Switzerland
While we are primarily based in the United States, DressX maintains operations in Europe and may direct our services to individuals located in the European Economic Area (“EEA”), United Kingdom and Switzerland, including through our Site https://dressxme.com/ (collectively, our “European Services”).
More Dash Inc., a company incorporated in the United States, with registered address at 1925 Century Park E, #1700, Los Angeles CA 90067, is the data “controller” for the European Services. You can contact our Data Protection Officer (DPO) at dpo@dressxme.com.
Personal Data
“Personal data” means information relating to an identified or identifiable individual.
Personal Data We Collect and How We Use It
We collect personal data you provide directly when using our European Services. The details, purposes, and legal bases for processing are listed in Annex 1.
Information Collected Automatically
We automatically collect information about:
- The features and pages you use on our European Services
- Your device (e.g., IP address, model, browser, OS)
- Your usage patterns and settings (e.g., frequency, language)
More details, including legal bases and recipients, are provided in Annex 2.
Combined and Anonymized Data
We may link collected information, and anonymize it for research, testing, analysis, and improvement of the Services. Anonymized data may be shared with others.
Data Retention
We retain your data only as long as needed for the purposes described in Annex 1 and 2. Retention depends on the legal basis:
- Legitimate Interests: Retained for a reasonable time, considering rights and freedoms
- Consent: Retained until withdrawn or until the service is fulfilled
- Contract: Retained for contract duration + limited statutory period
- Legal Obligation: Retained as long as required to meet legal duties
- Legal Claims: Retained under legal hold until resolution of potential claims
We also consider the nature, sensitivity, and potential risks of unauthorized use of Personal Information.
Recipients of Personal Information
In addition to recipients listed in the annexes, we may share your Personal Information with:
- Service Providers & Advisors: Legal, accounting, hosting, analytics, fraud prevention, and communications partners
- Affiliates: Subsidiaries and related companies under common ownership
- Business Transactions: In the event of mergers, acquisitions, financing, or restructuring
- Law Enforcement and Regulators: When required by law or to protect rights, users, or enforce Terms
Marketing and Advertising
From time to time we may contact you with information about our services, including marketing messages and requests for feedback. Most marketing will be by email, and we may tailor these messages based on Personal Information we collect about you.
Where consent is required, we will only send messages if you have given it. You can withdraw consent at any time via the unsubscribe link in our emails or by updating your preferences in your account.
Storing and Transferring Your Personal Information
Security
We implement appropriate technical and organizational safeguards to protect your Personal Information. Data is stored on secure servers and we never request sensitive data such as card numbers via unsolicited contact.
International Transfers
Your data may be transferred and stored outside your local jurisdiction, including in the United States. Transfers will only occur where appropriate safeguards are in place (e.g., Standard Contractual Clauses).
Profiling
We may analyze your data to build a profile of your interests and preferences for personalized communication. We may also use external data to enhance these profiles and use personal data to detect fraud or credit risk.
Your Rights
You have the following rights regarding your Personal Information:
- Right of access: Know whether we process your data and obtain a copy.
- Right of portability: Receive your data in a structured, machine-readable format or request transfer to another party.
- Right to rectification: Correct any inaccurate or incomplete data.
- Right to erasure: Request deletion of your data in certain situations.
- Right to restriction: Limit how we process your data under specific circumstances.
- Right to withdraw consent: Revoke previously given consent at any time.
- Right to object: Object to processing based on legitimate interests or direct marketing.
You may also lodge a complaint with your local data protection authority. For EU users, visit this link. For UK or Swiss users, visit the ICO or FDPIC.
Cookies and Similar Technologies
We use cookies and similar technologies (e.g., pixels, local storage) to enhance your experience, improve our services, and serve targeted ads.
Types of Cookies We Use
- Strictly necessary cookies: Essential for site functionality.
- Analytical/performance cookies: Help us understand site usage.
- Functionality cookies: Remember your preferences.
- Targeting cookies: Record your visits to personalize ads and emails.
- Third-party cookies: Set by advertisers or other services linked from our site.
Except for strictly necessary cookies, we will only use cookies if you give us consent when first accessing the service. See Annex 3 – Cookie Notice for more information.
Tracking Technologies in Our Emails
Our emails may include tracking pixels to monitor open rates, clicks, and engagement. This helps us measure effectiveness and improve relevance.
You can disable this by turning off remote content/images in your email client settings.
ANNEX 1 – PERSONAL INFORMATION YOU PROVIDE TO US
| Category of Personal Information | How we may use the Personal Information | Legal Bases for Processing | Recipients of Personal Information |
|---|---|---|---|
| Contact information (e.g., name, email) | Account setup, service communications, complaint handling, marketing (with consent) | Performance of contract; Legitimate interests; Consent | Analytics providers (Amplitude, Mixpanel, Google Analytics, Facebook, Firebase, branch.io), Snap, Google Storage |
| Registration/account info (name, email, password) | Create your account and provide access | Performance of contract | Internal teams, Snap |
| Digital wallet username (ONCHAIN.dressx.com) | Set up and authenticate account, respond to inquiries | Performance of contract; Legitimate interests | [Insert digital wallet providers] |
| Payment and transaction data | Process orders and payments, fraud prevention | Performance of contract; Legitimate interests | Apple, Google, Stripe, Braintree, PayPal, [Insert wallet providers] |
| Uploaded photos/images | Enable AR features, create digital collectibles | Performance of contract | Snap, Apple |
| Approximate location | Localize and personalize service, fraud detection | Performance of contract; Legitimate interests | Google Analytics, Facebook (for remarketing) |
| Communications/feedback | Respond to your requests, improve services | Legitimate interests | Amazon Web Services (AWS) |
| Social network and SSO data | Content sharing, authentication | Performance of contract; Legitimate interests | LinkedIn, Twitter, Facebook, Instagram, YouTube, Snapchat, Spotify |
| Notification and marketing preferences | Tailor communications and display options | Legitimate interests; Legal obligation | Analytics providers, Snap, Shopify |
ANNEX 2 – PERSONAL INFORMATION COLLECTED AUTOMATICALLY
| Category of Personal Information | How we may use the Personal Information | Legal Bases for Processing | Recipients of Personal Information |
|---|---|---|---|
| Approximate location (via IP) | Detect fraud, tailor experience | Legitimate interests; Performance of contract | Google Analytics, Facebook |
| Usage data (e.g. session duration, page views, links clicked) | Present and personalize service, marketing insights | Legitimate interests; Performance of contract | Internal teams, analytics providers |
| Log files/device info (e.g., device type, OS, IP) | Present service correctly, improve performance | Legitimate interests; Performance of contract | Apple, Google, Stripe, Braintree, PayPal, [Insert wallet providers] |
| Email engagement data (e.g., open and click tracking) | Measure campaign effectiveness, optimize communication | Legitimate interests | Email service providers, internal teams |
Note: Some data may also be used to comply with legal obligations (e.g., honoring opt-outs from marketing).
ANNEX 3 – COOKIE POLICY
Scope of Notice
This Cookie Notice supplements the information contained in the Privacy Notice by explaining how we and our business partners and service providers use cookies and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases, we may use cookies and related technologies described in this Cookie Notice to collect Personal Information, or to collect information that becomes Personal Information if we combine it with other information. For more details about how we process your Personal Information, please review the Privacy Notice.
What Are Cookies and Related Technologies
Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online services. We and our third-party partners and providers may also use other related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).
What We Collect When Using Cookies
We and our third-party partners and providers may use cookies to automatically collect certain types of usage information when you visit or interact with our services. This includes log data (e.g., IP address, browser type, device data), analytics tools (e.g., Google Analytics), advertising identifiers (e.g., IDFA, AdID), and location data derived from GPS or IP addresses.
Third-party providers may also collect Personal Information about your online activities across websites and apps.
How We Use That Information
- Remember user preferences and information
- Monitor and improve our services
- Diagnose technical issues
- Deliver ads and personalized content
- Link cookie data with other Personal Information
Your Choices About Cookies
Most browsers allow you to change cookie settings to block or delete cookies. These settings are typically found in the "options" or "preferences" menu. Learn more about managing cookies on:
More info:
You can read more about Google Analytics in their Privacy Policy and opt-out here.
Your Choices About Online Ads
We support the Digital Advertising Alliance (DAA) Principles. You can opt-out of interest-based advertising using:
Note: opting out does not remove all ads, only those based on your interests. Cookie-based opt-outs are browser and device-specific.
We are not responsible for third-party compliance with opt-out mechanisms or the accuracy of their privacy policies.